
Develop new business and investment relationships internationally at the F&B Optimisation Hub, part of the International Hotel Investment Forum (IHIF), May 15-17, 2023 in Berlin, Germany.
With guests seeking an elevated experience, and european investors placing greater emphasis on asset and operational optimisation, the role of european F&B has moved into even sharper focus. As such, we are creating a new activation space dedicated to the opportunity that exists within F&B – the F&B Optimisation Hub, powered by Vibe.
Produced by Questex, International Hotel & Investment Forum helps senior hotel leaders take investment opportunities beyond just conversations. With 2,400 delegates, 500+ C Suite Executives and 500+ Global Investors and a combined commercial value of $650B of Assets Under Management, investors drive major deal-making at IHIF.
F&B Optimisation Hub, powered by Vibe
The mission of the new F&B Optimisation Hub, powered by Vibe at the International Investment Forum (IHIF) in Berlin is to provide current, actionable and pertinent education to executives which enables hotels and multi-unit operators to deliver cutting-edge food & beverage programs to drive optimal profitability.
Why Sponsor?
In order to attend F&B Optimisation Hub, powered by Vibe as a supplier, you must be a sponsor.
- Meet & Educate Top European Decision Makers: Vibe is partnering with the International Investment Forum (IHIF) in Berlin, a Questex owned event, to deliver a new learning experience focused on the opportunity that exists within F&B – the F&B Optimisation Hub, powered by Vibe.
- Time to Connect: The F&B Optimisation Hub, powered by Vibe offers a dedicated activation combining education, sampling and networking, to provide a new learning opportunity for the European market. Schedule informal meetings with industry professionals and try the very latest alcoholic and non-alcoholic cocktails, that are driving key revenue growth.
- Showcase Your Products: Beverage trends and innovations are brought to life for attendees by incorporating sponsors’ products and ideas into tasting opportunities showcasing the latest flavours and beverage ideas. Each day, attendees experience on-trend cocktails and specialty drinks, many of which are created and served by award-winning Celebrity Mixologists.
- Opportunities to excel: Suppliers can choose from one of 6 key sponsors locations for maximum impact and buyer engagement, and a key opportunity to influence the future of Europe’s F&B concepts.
Five-Star Education
With its own content stage featuring knowledge-leaders, operational champions, and concept pioneers, we expect this education to be popular with hospitality investors, asset managers and operators. Sessions will include
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From Transactional to Experiential: Implementing F&B Environments that Speak to Shifting Customer Tastes
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Optimizing Hotel F&B Operations to Control Costs and Drive Revenue
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The Untapped Potential Driving Hotel F&B: Creating a Destination Restaurant
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Data Insights on the growing potential/revenue opportunities in hotel F&B

Become a Sponsor Today!
Contact our team to learn more about opportunities:
Companies A-H
Donna Bruns, Sales & Sponsorships
[email protected]
+1 936-522-6932
Companies I-O
Charlie Forman, Sales & Sponsorships
[email protected]
+1 845-262-1041
Companies P-Z
Fadi Alsayegh, Sales & Sponsorships
[email protected]
+1 440 454-0239