Back by Popular Demand! Kim Lear to Keynote Vibe Conference with Generations 2.0: The Next Era
Vibe is thrilled to welcome back Kim Lear, Founder, Generational Researcher, Writer, Inlay Insights
After captivating last year’s audience with her insights into generational dynamics, Kim returns to dive deeper into how Generation Z is reshaping workplace culture and consumer behavior.
Discover actionable strategies to engage this influential generation and stay ahead in the evolving hospitality industry.
Keynote is open to all and takes place Tuesday, March 4, 2025
The Event That Defines On-Premise Beverage Leadership.
Don’t settle for second best. Be at Vibe. March 3-5 in San Diego.
This is where the biggest names, boldest ideas, and freshest trends converge to shape the future of the on-premise beverage industry. No fluff, no filler—just actionable insights, game-changing strategies, and connections that matter.
Join the industry's top executives, trailblazers, and innovators at the event that’s rewriting the playbook for success. This isn’t just a conference—it’s where the beverage industry’s future takes center stage.
What's New at Vibe Conference 2025?
Engaging Agenda Formats
- Expanded Workshops: Monday now features 6 workshops.
- Tailored RFP Sessions: Focused discussions for Restaurants and Hotels.
- Breakfast Roundtables: Network and share insights over breakfast.
- Powerful Closing Keynote: Don’t miss the panel on March 4, setting the future of the beverage industry.
- New General Sessions: Two fresh sessions on Wednesday to inspire your beverage strategy.
Game-Changing Content
- Buyer Roundtables: Share best practices with industry peers.
- Consumer Trends: Explore new markets beyond bars and restaurants.
- Scaling for Success: Strategies for expanding beverage programs.
- Mastering Launches: Insights on launching large-scale beverage programs.
- Cross-Generational Communication: Enhance leadership and team-building skills.
Networking That Maximizes Your Time.
At Vibe, networking isn't just a side activity—it's at the core of our conference.
With countless opportunities to engage in meaningful conversations, exchange innovative ideas, and foster powerful collaborations, Vibe ensures that every moment you spend here is valuable and impactful.
Meet and network with top executives, beverage directors, and industry pioneers. The connections you make at Vibe can lead to game-changing partnerships and collaborations that will drive your business forward.
Experience Vibe.
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Quest Zero is the Questex initiative to bring you community connection, discovery and learning without the green house gasses. We’re committed to reach net zero by 2050 – if not before!
Learn more about the Quest Zero initiative and specific actions already being taken to reduce emissions at events like this one.
Quest Zero Initiative
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