VIBE VISTA Awards
SUBMISSION FORMS:
Recognizing excellence in:
Creation, training, execution, management, and on-going positive results of a company’s overall corporate beverage program. Companies will be judged on creating positive initiatives that spark beverage sales, innovations that contribute to operational efficiencies, training and service programs that lead to the highest quality standards and operational practices. Overall program must result in guest satisfaction and increased beverage sales notable within the on-premise chain beverage market.
*NEW* Award Submission Process
VIBE has adopted a 2-step program for submission to make it faster and more convenient for the broadest group of operator companies to easily enter. Only the three finalists in each category will have to submit examples of full physical materials, all of which can be done electronically.
Award Selection
Winners are selected by a panel of beverage professionals, including Vibe Advisory Council members, against a specific set of criteria, clearly outlined in the entry application. No judge may place a vote for an entry in their own industry segment, or by their own company. A supplier judge may not vote in a category that has an entry using their product. VIBE Vista Awards are divided into two separate on-premise segments, based on type of business.
VIBE Vista Award segments and individual categories
Chain & Multi-Concept Restaurants
- Beer
- Wine
- Spirits
- Alcohol-Free
- Responsible Beverage Alcohol Service
- Best Special Event or Single Promotion
Hotel, Cruise Line, & Casino Operators
- Beer
- Wine
- Spirits
- Alcohol-Free
- Responsible Beverage Alcohol Service
- Best Special Event or Single Promotion
Award Qualification Parameters
Chain Restaurants & Multi-Concept Operators
Chain Restaurant Operators:
- Must be in business minimum of 5 years
- Must operate a minimum of 5 units of the same concept in three or more markets or 10 units in 5 or more markets
Chain Multi-Concept Operators:
- Must be in business for 5 years
- Must operator minimum of 3 different concepts in a minimum of 7 locations total with no more than 10 units of any single concepts, or 5 different concepts in 10 locations total
Award Category Parameters
- Beer Program — Entries must include:
- Beer Program Objectives
- How the beer program fits into the overall beverage program objectives
- Breadth of selection, including bottled and draft
- Sales and service strategies
- Marketing and promotion support
- Server training
- Food Pairings and/or tastings including results
- Unique attribute(s) that create a competitive differentiation for the company’s beer program.
- Wine Program — Entries must include:
- Wine Program Objectives
- How the wine program fits into the overall beverage program objectives
- Breadth of selection, including house wines and wine lists
- Sales and service strategies
- Marketing and promotion support
- Server training
- Foodpairings and/or tasting including results
- Unique attribute(s) that create a competitive differentiation for the company’s wine program
- Spirits Program — Entries must include:
- Well and back bar
- How the spirits program fits into the overall beverage program objectives
- Pricing objectives and pricing strategy
- Breadth of selection
- Sales and service strategies
- Marketing and promotion support
- Server training, food pairings and promotion, including results
- Unique attribute(s) that create a competitive differentiation for the company’s spirits program
- Adult Alcohol-Free Program — Must be a full program or umbrella promotion of adult focused alcohol-free drinks within the overall beverage program. Recipes must have adult taste profiles and presentation appeal. Entries must include:
- Marketing and promotion support
- Sales and service strategies
- Information on day-part orientation of the program
- Overall results of adult alcohol-free program in terms of increased sales, increased guest satisfaction or other
- Unique attribute(s) that create a competitive differentiation for the company’s beverage menu
- Responsible Alcohol Service — Entries must showcase company initiative and customization of a server responsible alcohol service training program, above and beyond the basic implementation of a ready-made responsible server training program. Entries must include:
- Indication of completion of training
- On-going reinforcement of the training
- Incentives and/or rewards for servers and/or management
- Accountability measures for management
- Explanation of how the program has created a culture of responsible alcohol sales and service within the company overall
- Special Event or Single Promotion — Entries must include:
- Description of Special Event or Single Promotion
- How the special event or single promotion fits into overall beverage program objectives
- Occasion of event /single promotion (i.e. Cinco De Mayo, Halloween, etc.)
- What makes the event/promotion unique and innovative
- Pricing, sales and service strategies
- Marketing and promotion support
- Results of event/promotion
- Other unique attribute(s) that creates competitive differentiation for the company’s beverage program
Hotels, Casinos, Cruise Lines
Hotels
Must operate (manage and/or own) a minimum of 20 hotels or 2000 rooms in 5 or more markets. There is no restriction to the number of concepts as long as they all have a license to serve adult beverages
Casinos
Must operate (manage and/or own) a minimum of 5 casinos with full beverage and food service run by the casino company
Cruise Lines
Must operate a minimum of 5 ships with minimum of 500 rooms per ship and have multiple food and full beverage services on each ship
Award Category Parameters
- Beer Program — Entries must include:
- Beer Program Objectives
- How the beer program fits into the overall beverage program objectives
- Breadth of selection, including bottled and draft
- Sales and service strategies
- Marketing and promotion support
- Server training
- Food Pairings and/or tastings including results
- Unique attribute(s) that create a competitive differentiation for the company’s beer program.
- Wine Program — Entries must include:
- Wine Program Objectives
- How the wine program fits into the overall beverage program objectives
- Breadth of selection, including house wines and wine lists
- Sales and service strategies
- Marketing and promotion support
- Server training
- Foodpairings and/or tasting including results
- Unique attribute(s) that create a competitive differentiation for the company’s wine program
- Spirits Program — Entries must include:
- Well and back bar
- How the spirits program fits into the overall beverage program objectives
- Pricing objectives and pricing strategy
- Breadth of selection
- Sales and service strategies
- Marketing and promotion support
- Server training, food pairings and promotion, including results
- Unique attribute(s) that create a competitive differentiation for the company’s spirits program
- Adult Alcohol-Free Program — Must be a full program or umbrella promotion of adult focused alcohol-free drinks within the overall beverage program. Recipes must have adult taste profiles and presentation appeal. Entries must include:
- Marketing and promotion support
- Sales and service strategies
- Information on day-part orientation of the program
- Overall results of adult alcohol-free program in terms of increased sales, increased guest satisfaction or other
- Unique attribute(s) that create a competitive differentiation for the company’s beverage menu
- Responsible Alcohol Service — Entries must showcase company initiative and customization of a server responsible alcohol service training program, above and beyond the basic implementation of a ready-made responsible server training program. Entries must include:
- Indication of completion of training
- On-going reinforcement of the training
- Incentives and/or rewards for servers and/or management
- Accountability measures for management
- Explanation of how the program has created a culture of responsible alcohol sales and service within the company overall
- Special Event or Single Promotion— Entries must include:
- Description of Special Event or Single Promotion
- How the special event or single promotion fits into overall beverage program objectives
- Occasion of event /single promotion (i.e. Cinco De Mayo, Halloween, etc.)
- What makes the event/promotion unique and innovative
- Pricing, sales and service strategies
- Marketing and promotion support
- Results of event/promotion
- Other unique attribute(s) that creates competitive differentiation for the company’s beverage program
