What is VIBE (Very Important Beverage Executives)?

VIBE is the on-premise beverage industry’s exclusive gathering for top-tier chain beverage executives. In general session and interactive workshops, VIBE presents educational forums and discussions about the industry’s most pressing issues and opportunities, as well as executive business information from the country’s leading authorities. Attendees also see, sip, and savor on-trend beverages, including the best wines, beers, spirits, and alcohol-free choices. VIBE takes place annually in March in Las Vegas, Nevada.

Complete VIBE agenda

How May I attend VIBE?

VIBE is open to corporate level on-premise beverage buyers and chain decision-makers including Owners, Operators, Beverage Directors, Marketing Executives, and F&B Executives of national account restaurant chains, hotel chains, casino companies, and cruise ship companies.  Industry Suppliers must be a sponsor to participate in VIBE.

How can my company sponsor VIBE?

Check the Sponsorship Opportunities section on this website, or call Donna Bruns at 936–522–6932.

Who produces VIBE?

VIBE is produced by Questex Media Group in partnership with BSI/WFV Partners, owned by John-Bruce Iler, Sharyn Iler, and Laddie Weiss.

Is VIBE at the same time as the Nightclub & Bar Show?

There is a minimum time overlap.  NC&B is scheduled for Seminars on Monday afternoon and its Show floor is open on Tuesday from 12–6 p.m. and on Wednesday from 12-5 p.m.  On Monday afternoon and Tuesday morning VIBE attendees may attend all NC&B Seminars and have private admission into the Show floor from 10:30–12  before it opens to the trade. VIBE officially kicks off on Tuesday afternoon at 3 p.m. with a General Session, followed by an Extravaganza Cameo Cocktail party from 6–8 p.m.  VIBE runs all day Wednesday, and ends with a Pinnacle Party Happy Hour from 5:30–7:30 p.m. Wednesday evening. For more information, go to www.nightclub.com

How may I attend both VIBE and NC&B?

For ultimate convenience of attendees, the metro link runs between our host hotel and the LV Convention Center, making it easy to attend both events.  On Tuesday, registered VIBE attendees can enjoy VIP Early Admission to the NC&B, show floor between 10:30 a.m. and 12:00 p.m. using your VIBE badge for admittance.  Your VIBE badge also allows you to attend any NC&B Seminars on Monday afternoon or Tuesday morning at the Convention Center. Monorail passes to get to the Las Vegas Convention Center range from $5.00 for a single-way to $12.00 for a one-day pass. For more information about the Las Vegas Monorail, please click here.

Registration for Nightclub & Bar does not include attendance at any part of VIBE. VIBE is an invitation-only event for chain executives.

How do I find out more information about VIBE or register for VIBE?

You can register on this website by clicking on the Registration button, or call Nancy Rottman, VIBE Registration Director at 832–585–3418.

How do I register at the Paris Hotel as a VIBE attendee?

The VIBE 2012 guest room rate is $130/night  + tax, with no resort fee tax.

• Call Par Avion at 877-717-1657 or 310-590-4738 to make your room reservations at the Paris Hotel.  Reservations at this special rate are only available through Par Avion.  Click  HOTEL to connect directly with the Par Avion reservation service and receive the $130/night VIBE  2012 group rate.

If you’d rather you may register on-line from the link in the Hotel section on this website.  All hotel registration lists are checked  against VIBE conference registration for validity on a daily basis.

For questions or more information about conference and hotel reservations, you can call VIBE’s Director of Registration, Nancy Rottman at 832-585-3418