About VIBE
Trends in cocktails, wines, beers and alcohol-free beverages are changing faster than ever before. Today’s consumers are not looking for just a cocktail, or a glass of red, white, or pink wine, or just “a beer please”. They expect choices in flavors, in caloric content, in points of origin, and in a beverage’s ability to pair with a food selection. Plus the glass has to be interesting, the garnish must have appeal, and the taste has to amuse their flavor palates. They don’t want to be disappointed by their investment. This presents a full glass of expectations for beverage professionals! To keep up with these reality expectations, chains definitely need a carefully planned beverage program in place that satiates the guests, creates a bar business buzz, and returns a solid profit to the business.
Attendees
Now in its third year, each aspect of VIBE has been fine-tuned into a conference guaranteed to deliver a program, trend-forward tastings, and networking opportunities that achieve the most important objectives of our on-premise Beverage Executive attendees who are Owners, Operators, Beverage Directors, Marketing VPs, and F&B Executives from recognized restaurant companies, hotel chains, cruise-lines, and casino businesses across the USA, along with the National Account and Marketing executives from many of the leading beverage supplier companies and distributors nationwide who take part in VIBE as our Valued Partners. Suppliers MUST be a sponsor to participate in VIBE.
Benefits
VIBE offers attendees an executive level education forum in a General Session and Interactive Workshop environment. We deliver top speakers on executive business development topics in addition to the opportunity to hear from outstanding industry professionals, see and taste new beverage products, enjoy exciting cocktail creations by some of the country’s best Celebrity Mixologists, and get tuned in to the ever-expanding array of beers, and a wide assortment of wines. We go beyond to present food ideas and “bar food” menu ideas at our two early evening VIBE Parties. Throughout the day VIBE serves a wide array of alcohol-free drinks from a broad assortment of our alcohol-free sponsors at the VIBE Lounge.
Networking
It’s a fact that the best corporate beverage programs are formed through a working partnership among the operators who are on the front line with the guest, and their beverage suppliers, marketing partners, and distributors. The schedule and environment at the conference is orchestrated to encourage networking and allows time for meetings among attendees.
Extra, Extra, Extra!
In addition to all the direct benefits you’ll receive from attending VIBE, registration includes complimentary attendance to the opening party of Nightclub & Bar, admission to all seminars at the Nightclub & Bar Show on Monday afternoon and Tuesday morning. VIBE attendees also enjoy VIP private admission to the NC&B Show floor at 10:30 a.m.–Noon on Tuesday, before it opens to the trade at 12:00 p.m. The Metro runs from the hotel directly to the Las Vegas Convention Center.
VIBE is produced by Questex Media Group, in partnership with BSI/WFV Partners, led by Sharyn & John-Bruce Iler and Laddie Weiss respectively.
VIBE is open only to industry suppliers who wish to participate as a sponsor.
