Hotels: Understanding the New Reality

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The hotel segment continues to be one of the fastest growing on-premise segments, but the complexity of the segment remains a challenge for many suppliers. Lodging operators need to innovate in multiple service areas, and the ability to keep guests on property and bring in outside consumers can drive success. This session will touch upon key themes and beverage trends impacting the lodging segment in 2015 and beyond, and will include a panel of three lodging operators that will discuss ways to succeed in this channel.

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