Roy Spence is Co-Founder and Chairman of GSD&M, a national and leading marketing communications and advertising company. He is also Co-Founder and CEO of The Purpose Institute, a consulting firm whose mission is to help people and organizations discover and live their purpose. Along with Haley Rushing, Spence co-authored the Wall Street Journal best-selling book, It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business is Driven by Purpose.
Under Roy’s leadership, his agency has helped grow some of the world’s most successful brands like “Don’t Mess with Texas”, Southwest Airlines, Wal-Mart, DreamWorks, the PGA TOUR, BMW, the U.S. Air Force, LLBean, and the Clinton Global Initiative. Roy has been a trusted advisor to legendary leaders including Sam Walton and Southwest Airlines founder, Herb Kelleher. His council has also been sought by U.S. presidents and leaders in the State Department and Department of Defense.
Spence is a member of the board of directors of the Conscious Capitalism Institute, the Lyndon Baines Johnson Foundation, and is a Distinguished Alumnus of the University of Texas. He has been named Ad Man of the Year and Idea Man of the Century.
Spence’s passion is entrepreneurship. He deeply believes that entrepreneurship is the miracle of America. His mantra is “Don’t Do Mild” in work or life; follow your dreams, follow your passion and follow your purpose.